Senior Media Strategist, Paid Search

Overview

adQuadrant is a creative-first, measurement-led, and AI-enabled strategic growth partner to “challenger” direct-to-consumer brands. We support fast-growing SMB and mid-market businesses who typically have ambition that exceeds their internal resources and thinking. Rooted in commerce strategy, we are able to help brands successfully navigate from systems integration all the way through each facet of growth strategy and implementation. We partner with VC / PE funds, founding teams, or leadership at the most senior level within mid-market commerce brands that have high ambition and velocity. Speed and scale is at the core of what we do.

This role is full-time remote.

Compensation

Base pay range : $107,000.00 / yr - $125,000.00 / yr

Additional compensation types : Commission and Stock options

Responsibilities

• Oversee all aspects of Google Ads and Microsoft Ads accounts with a focus on driving conversions and value via all campaign types.
• Continuously test new creatives to improve performance and increase scale.
• Create and outline a creative testing methodology that can ramp up our testing velocity.
• Gather competitive intel in the market to better inform our strategy and creative ideation.
• Execute media and testing plans and measure the impact against business objectives.
• Review, analyze, and merge data from Google Ads, GA4, and / or various 3rd party platforms to triangulate KPIs (e.g., GP, ROAS, CPA, CPL).
• Provide clients with campaign insights and suggestions for improving overall performance.
• Stay up to date with all Google Ads and Microsoft Ads updates, beta programs, and current industry news articles and trends.
• Create and improve organization processes, procedures, and systems to support the business’s needs.
• Takes full ownership of the strategy, dictating the appropriate next steps to achieve objectives.
• Proactively build relationships with platform partners, gain insights, and recommendations that increase efficiency or scale; proactively communicate when partners can improve the support provided to our team.
• Create and deploy processes to utilize all available resources (playbooks, shared services, AI, etc.) across all paid media channels and own adherence to processes in collaboration with Leadership.

Qualifications

Benefits

Job Details

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