Senior Machine Learning Engineer, Ad Performance

Overview

Senior Machine Learning Engineer, Ad Performance – Join Launch Potato as a Senior Machine Learning Engineer, Ad Performance.

WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. We turn audience attention into action through data, machine learning, and relentless optimization. Are you a Machine Learning Engineer with a passion for bridging technical expertise and business acumen? Do you thrive in building scalable, reliable systems that directly move revenue? If you’re eager to collaborate globally, face challenges head-on, and make substantial impact, we’re looking for you to join our dynamic team.

In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building the ML software and infrastructure that drives ad performance and user engagement at scale.

BASE SALARY : $165,000–$215,000 per year, paid semi-monthly

NOTE : This description reflects the current expectations and may be subject to change.

Responsibilities

• Your mission : Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. Collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.
• Develop and scale advertising algorithms that optimize engagement and revenue simultaneously.
• Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance.
• Build scalable infrastructure to support real-time ad decisioning across millions of requests per day.
• Conduct rigorous experiments (A / B and multivariate tests) to measure model impact on business KPIs.
• Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery.
• Collaborate with global teams across product, data, and engineering to launch high-impact ad features.
• Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage.

Qualifications

Compensation

Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, and future increases are based on company and personal performance, not annual cost of living adjustments.

Employment details

We are an Equal Employment Opportunity company and value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability status, or other legally protected characteristics.

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