About the client:
Our client is a personal injury and defence law firm that focuses on providing a high-touch, personalized experience. They’re seeking an experienced, proactive technical expert to take complete ownership of the firm’s search engine optimization, website management, and organic online visibility.
About the role:
We are seeking a versatile, results-driven Web & SEO Manager to drive organic growth, optimize digital assets, and establish the firm's authority across modern search channels. This role requires a self-directed marketing professional who does not need day-to-day direction, but rather brings a solid, battle-tested strategy to increase organic traffic, keyword rankings, and high-intent client conversions.
The ideal candidate will have extensive hands-on experience handling technical SEO, keyword research, localized search (Google Business Profile), and website management/WordPress hosting migrations. Beyond traditional search engines, you will be responsible for optimizing the firm’s footprint for AI-driven discovery engines (such as ChatGPT, Gemini, and Perplexity) to ensure maximum visibility in modern search environments.
US law firm experience is preferred.
What you’ll be doing:
Develop, implement, and lead a comprehensive organic search and website optimization strategy designed to increase high-intent inbound leads and conversions.
Manage and maintain the firm’s website, including WordPress administration, CMS management, hosting migrations, domain handling, and site structure updates.
Execute technical SEO audits, site speed optimizations, schema markup implementations, and fix crawlability/indexability issues.
Perform strategic keyword research focusing on high-converting legal keywords, local intent, and search volume to guide content updates.
Optimize content and website architecture for AI search technologies (LLM discovery engines like ChatGPT, Gemini) alongside traditional search platforms (Google/Bing).
Manage local SEO, including Google Business Profiles (GBP), local citation building, and review acquisition strategies.
Monitor, analyze, and report key performance indicators (rankings, organic traffic, conversions, technical health) using tools like Google Analytics 4, Google Search Console, and Ahrefs/Semrush.
Plan and deploy SEO-driven web content, ensuring proper on-page optimization.
Who are we looking for?
4+ years of experience in SEO and Web Development for U.S. Companies.
Proven experience maintaining and updating websites on WordPress.
Strong understanding of technical, on-page, and local SEO strategies with a real track record of moving rankings and traffic.
Demonstrated understanding of optimizing content for AI discovery, generative engine optimization, and LLM-driven search tools.
Excellent written and verbal communication skills in English.
Experience in marketing for law firms or other competitive, high-intent local services is preferred.
Proactive, self-directed worker capable of identifying technical risks and recommending solutions independently.
Position: Web & SEO Manager
Remote Status: Fully Remote
Preferred Location: No Preference
Working Hours: Standard working hours in EST
Holidays: US Federal Holidays
Salary: USD 1600 - USD 2200
Internal Job ID: 1498
Web & SEO Manager - 1498 - Lima, Peru • Lima, Provincia de Lima, Peru
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