Overview
Director, Advanced Analytics / Insights role at dentsu (Carat). The Director will lead the evolution of measurement for a key Carat client, owning the development and integration of advanced measurement frameworks from marketing mix modeling to ongoing attribution into cohesive, client-ready stories of brand and business impact. You will manage a team of analytics professionals, guide cross-functional collaboration, and ensure insights are acted upon.
Responsibilities
- Measurement Leadership : Define and drive the client’s holistic measurement strategy, including advanced modeling, ongoing attribution, and tactical optimization.
- Translate marketing performance data into executive-ready narratives that demonstrate the impact of media and marketing on business outcomes.
- Integrate multiple measurement approaches into a seamless framework that connects brand health, customer outcomes, and revenue performance.
- Ad Hoc Analytics : Lead client-requested analyses such as modeling the impact of media exposure on brand metrics and customer outcomes; apply advanced statistical techniques and data storytelling to influence client decision-making; balance long-term strategy with quick-turn analyses.
- Client Engagement : Act as the primary senior analytics partner for client stakeholders, building trusted relationships and proactively identifying opportunities to evolve measurement approaches; deliver insights and recommendations for annual planning, in-flight optimization, and long-term growth; present complex analytics concepts to executive audiences.
- Team & Collaboration : Manage, mentor, and inspire analytics team members across manager and associate levels; partner with media, strategy, account, and data teams to embed measurement into planning and execution; drive operational excellence by improving processes, workflows, and governance across analytics deliverables.
- Ad Operations & Tagging : Oversee tagging, tracking, and QA practices to ensure accurate data collection; collaborate with ad operations, media, and engineering partners to enable measurement at the source; troubleshoot tagging issues to safeguard data integrity.
Qualifications
8+ years of experience in analytics with demonstrated leadership in advanced marketing measurement (MMM, attribution, brand analytics, etc.).Bachelor’s degree in Statistics, Economics, or related quantitative field required; advanced degree preferred.Strong client-facing experience with ability to influence executive decision-making.Expertise in statistical and data manipulation tools (Python, SQL, R) and visualization platforms (Tableau, PowerBI, Looker Studio).Working knowledge of ad operations, tagging, and tracking implementations (GA4, Floodlight, pixels, etc.).Deep understanding of media metrics and marketing performance levers across digital and offline channels.Exceptional storytelling skills with ability to connect complex analysis to clear business outcomes.Details
Location : Los Angeles, CA (Los Angeles - San Vicente Blvd)Brand : CaratTime Type : Full timeContract Type : PermanentCompensation & Benefits
The annual salary range for this position is $113,000 - $182,850. Benefits include medical, vision, dental insurance; life insurance; short-term and long-term disability; 401k; flexible PTO; at least 15 paid holidays; paid sick and safe leave; paid parental leave. Dentsu complies with applicable laws and provides accommodations for disabilities upon request.
To apply, click the “Apply” button at the top of this job posting. Applications are reviewed on an ongoing basis.
Equal Employment Opportunity statement : Dentsu is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, disability, veteran status, or any other protected status.
#J-18808-Ljbffr