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Paid Media Marketing...

Paid Media Marketing...

Darwin AILima Metropolitana, Lima, PE
Hace 19 horas
Descripción del trabajo

Data-driven. Technical. Creative. You / 'll scale paid campaigns, automate decision-making, and drive high-quality leads. All tracked. All optimized. Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world. Paid media will bring 25%+ of our customers. We / 're going for 10,000+ of them. You / 'll own it all : LinkedIn, Google, Meta, TikTok.

About The Role

Responsibilities

  • Scale paid marketing campaigns while keeping CAC / ACV in check
  • Own one of the biggest budgets at Darwin AI—your results will define how much it grows
  • Launch experiments across countries, regions, languages, channels, and formats. Test fast. Learn faster. Automate everything
  • Analyze campaign data deeply to uncover insights and continuously improve lead quality and ROI
  • Design, launch, and automate B2B paid campaigns across LinkedIn, Google, Meta, and TikTok
  • Build smart systems for bidding, targeting, and reporting—so campaigns run smoother and scale better
  • Run A / B and multivariate tests on creatives, landing pages, and ad formats. Automate the analysis. Double down on what works
  • Work hand-in-hand with sales, marketing, and engineering. Performance marketing is a team sport here
  • Implement tracking and attribution frameworks using Google Analytics, CRM tools, UTMs, and dashboards. Everything measured. No guesswork
  • Stay ahead of the curve—explore new trends in AI marketing, automation, and paid media
  • Manage freelancers and external talent to boost speed and scale

Requirements

  • 3+ years in performance marketing, digital analytics, or marketing automation (ideally in B2B or SaaS environments)
  • Background in Industrial Engineering or similar quantitative / technical fields
  • Strong knowledge of SaaS metrics : CAC, Payback Period, MRPA / ARPA / ACV, Maturity Curves, Cohort Analysis, Churn (early / late), MQL / SQL / PQL
  • Proven experience running campaigns on : LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads (+ demand gen through data-first strategies)
  • Data mindset : Fluent with Google Analytics, HubSpot, CRM platforms, and tools like Power BI, Data Studio, Tableau
  • Solid engineering + analytics skills Able to automate analysis, uncover insights, and turn them into results
  • Hands-on with : A / B testing frameworks, retargeting, dynamic segmentation, automation flows
  • Open to travel between São Paulo and Buenos Aires (up to 2 weeks / month depending on where you / 're based)

    • Benefits

  • Language Classes : Enhance your communication skills with free language courses (English, Portuguese, Spanish)
  • OpenAI Premium License : Complimentary premium access to OpenAI tools for personal and professional projects
  • Paid Time Off : 25 days / year of vacation and holidays for optimal work-life balance
  • Soft Hybrid Work : Join the team in our Co-Work offices 3 days per month for collaborative engagement

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing

    • Industries

  • IT Services and IT Consulting

    • Note : This description focuses on the role responsibilities, requirements, and benefits. Referrals and location notes included in the original posting have been omitted for clarity.

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    Marketing • Lima Metropolitana, Lima, PE