Drivers Marketing Lead LATAM Hybrid - Lead Peru, Lima • Colombia • Peru • Mexico

We are seeking a highly skilled and motivated Drivers Marketing Team Leader to join our team and oversee our marketing efforts across the LATAM region. This role is pivotal in driving our marketing strategies, managing campaigns, and ensuring consistent and effective communication with our drivers.

• Creating & executing Driver Marketing strategy for InDrive ride-hailing app for all countries with inDrive presence in the LatAm region (Brazil, Mexico, Peru, Colombia, etc.)
• Focusing on key analytically proven business metrics improvements (number of active drivers, increasing the segment of full-time drivers, new driver acquisition, retention) through Driver Marketing activities.
• Owning and developing omni-channel driver communication stream with both current drivers and potential drivers on the market, including CRM, performance marketing, SMM, driver influencers, rich media, etc.
• Executing driver marketing campaigns on the ground.
• Leading cross-functional collaboration with different teams HQ teams and local team on driver marketing.
• Conducting cus-dev and research among drivers.
• Bringing local expertise to the HQ Driver strategy.

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