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Marketing Lead, Brand & Content

Marketing Lead, Brand & Content

SnaphuntPeru
Hace 29 días
Descripción del trabajo

The Offer

  • Competitive salary at a growing agency with U.S.-focused clients.
  • Direct collaboration with leadership and strategic input.
  • Clearly documented workflows and processes.
  • Paid time off and local holidays.
  • Flexible hours (our approach : meet deadlines, manage your schedule).
  • Paid 2x / month in local currency or USD (salary fixed in USD).
  • Opportunity to build a marketing engine from the ground up.

The Job

Key Responsibilities

  • Own the rebrand rollout
  • Activate GOAT’s new identity across web, email, LinkedIn, and other platforms.
  • Ensure every touchpoint reflects our tone, posture, and clarity.
  • Architect the content engine
  • Design a system for leveraged storytelling — long-form to short-form, video to copy, internal to external.
  • Build reusable formats that scale across GOAT, our partners, and our owned agencies.
  • Run the channel strategy
  • Shape how and where we show up.
  • Plan campaigns across organic and paid in collaboration with our Performance team.
  • Guard the voice
  • Write headlines, scripts, and strategic copy that clarify what GOAT stands for.
  • You’ll be the final filter for tone, quality, and intent — even when others execute.
  • Drive cross-functional collaboration
  • Work closely with Accounts, Projects, and Impact to turn internal knowledge into public assets.
  • Coordinate with our designers, developers, and marketers — guiding what gets made, where it goes, and why.
  • Lead with results
  • Use performance data to decide what gets scaled, paused, or recut.
  • You’re not chasing content. You’re chasing traction.
  • Spot and shape what’s next
  • Identify emerging formats, platform shifts, or audience behaviors that give us edge.
  • Drive innovation without distraction.

    • The Profile

    Qualifications

  • 5+ years of experience in content, brand, or marketing strategy
  • Proven ability to build or scale a content system that drives measurable growth
  • Excellent writing and editorial judgment — across video, copy, and campaigns
  • Experience collaborating with design, development, and performance marketing teams
  • Able to set strategy and approve execution across formats and teams
  • Familiar with tools like Figma, Slack, G Suite, and marketing platforms (e.g., Klaviyo, GA, Notion, etc.)
  • Strong understanding of how organic, paid, and partner content complement one another
  • Bonus : background in beauty, B2B, or DTC sectors
  • Bonus : experience producing or overseeing podcasts, webinars, or live event content

    • The Employer

    Our client builds and runs the backend of great brands and agencies — spanning brand, digital, marketing, and operational strategy across 4 continents and 7 countries.

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    Marketing Lead Brand Content • Peru