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Marketing Lead, Brand & Content
SnaphuntPeruHace 28 días
Descripción del trabajoOwn the rebrand rollout Activate GOAT’s new identity across web, email, LinkedIn, and other platforms. Ensure every touchpoint reflects our tone, posture, and clarity. Architect the content engine Design a system for leveraged storytelling — long-form to short-form, video to copy, internal to external. Build reusable formats that scale across GOAT, our partners, and our owned agencies. Run the channel strategy Shape how and where we show up. Plan campaigns across organic and paid in collaboration with our Performance team. Guard the voice Write headlines, scripts, and strategic copy that clarify what GOAT stands for. You’ll be the final filter for tone, quality, and intent — even when others execute. Drive cross-functional collaboration Work closely with Accounts, Projects, and Impact to turn internal knowledge into public assets. Coordinate with our designers, developers, and marketers — guiding what gets made, where it goes, and why. Lead with results Use performance data to decide what gets scaled, paused, or recut. You’re not chasing content. You’re chasing traction. Spot and shape what’s next Identify emerging formats, platform shifts, or audience behaviors that give us edge. Drive innovation without distraction. 5+ years of experience in content, brand, or marketing strategy Proven ability to build or scale a content system that drives measurable growth Excellent writing and editorial judgment — across video, copy, and campaigns Experience collaborating with design, development, and performance marketing teams Able to set strategy and approve execution across formats and teams Familiar with tools like Figma, Slack, G Suite, and marketing platforms (e.g., Klaviyo, GA, Notion, etc.) Strong understanding of how organic, paid, and partner content complement one another Bonus : background in beauty, B2B, or DTC sectors Bonus : experience producing or overseeing podcasts, webinars, or live event content
The Offer
- Competitive salary at a growing agency with U.S.-focused clients.
- Direct collaboration with leadership and strategic input.
- Clearly documented workflows and processes.
- Paid time off and local holidays.
- Flexible hours (our approach : meet deadlines, manage your schedule).
- Paid 2x / month in local currency or USD (salary fixed in USD).
- Opportunity to build a marketing engine from the ground up.
The Job
Key Responsibilities
The Profile
Qualifications
The Employer
Our client builds and runs the backend of great brands and agencies — spanning brand, digital, marketing, and operational strategy across 4 continents and 7 countries.
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Marketing Lead Brand Content • Peru
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