Join to apply for the Trade Marketing Mgr role at The Goodyear Tire & Rubber Company
Location : PE - CALLAO
Représentant de l'acquisition des talents de Goodyear : SONIA NIETO
Primary Purpose Of The Position
- Plan and implement marketing strategy
- Plan and implement dealer communications and promotions
- Manage marketing activities
- Meet marketing financial objectives and protect and develop GY brand via actions to consumers
- Follow up on activations, marketing campaigns, develop branding in POS of distributors
- Manage and be responsible for providers of merchandising and POS layouts
- Support PBU´s for the correct execution of marketing activities
Main Responsibilities
Implement promotional activities at the point of sale to promote the brand and productsDevelop brand campaigns by seasonManage ROI of campaigns according to the incremental sell-out strategy for each sales channelMaintain active marketing campaigns at all timesDeploy sales training and portfolio education to distributor staff and internal staffConduct constant product trainingVisit provinces to review dealer behavior and identify growth opportunitiesExperience
Over 10 years in Marketing, Sales, and Business Development
Education & Certifications
Bachelor's degree in Business Administration, Economics, or Marketing. Preferably with a Master’s degree (specialization in Marketing and Sales) - proven
Knowledge, Skills & Abilities
Good communication skillsDrive for new challenges and goalsWillingness to improveAbility to motivate and work in a teamProficiency in Office tools, Excel, macrosProcess orientationUse and management of KPIsGoodyear is one of the largest tire companies in the world, with about 74,000 employees and manufacturing in 57 facilities across 23 countries. Its innovation centers in Akron, Ohio, and Colmar-Berg, Luxembourg, aim to develop cutting-edge products and services that set industry standards. For more information, visit http : / / www.goodyear.com / corporate .
Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
MarketingIndustries
Motor Vehicle ManufacturingJ-18808-Ljbffr