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Trade Marketing Mgr

Trade Marketing Mgr

The Goodyear Tire & Rubber CompanyPeru
Hace 5 horas
Descripción del trabajo

Join to apply for the Trade Marketing Mgr role at The Goodyear Tire & Rubber Company

Location : PE - CALLAO

Représentant de l'acquisition des talents de Goodyear : SONIA NIETO

Primary Purpose Of The Position

  • Plan and implement marketing strategy
  • Plan and implement dealer communications and promotions
  • Manage marketing activities
  • Meet marketing financial objectives and protect and develop GY brand via actions to consumers
  • Follow up on activations, marketing campaigns, develop branding in POS of distributors
  • Manage and be responsible for providers of merchandising and POS layouts
  • Support PBU´s for the correct execution of marketing activities

Main Responsibilities

  • Implement promotional activities at the point of sale to promote the brand and products
  • Develop brand campaigns by season
  • Manage ROI of campaigns according to the incremental sell-out strategy for each sales channel
  • Maintain active marketing campaigns at all times
  • Deploy sales training and portfolio education to distributor staff and internal staff
  • Conduct constant product training
  • Visit provinces to review dealer behavior and identify growth opportunities

    • Experience

    Over 10 years in Marketing, Sales, and Business Development

    Education & Certifications

    Bachelor's degree in Business Administration, Economics, or Marketing. Preferably with a Master’s degree (specialization in Marketing and Sales) - proven

    Knowledge, Skills & Abilities

  • Good communication skills
  • Drive for new challenges and goals
  • Willingness to improve
  • Ability to motivate and work in a team
  • Proficiency in Office tools, Excel, macros
  • Process orientation
  • Use and management of KPIs

    • Goodyear is one of the largest tire companies in the world, with about 74,000 employees and manufacturing in 57 facilities across 23 countries. Its innovation centers in Akron, Ohio, and Colmar-Berg, Luxembourg, aim to develop cutting-edge products and services that set industry standards. For more information, visit http : / / www.goodyear.com / corporate .

    Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing

    • Industries

  • Motor Vehicle Manufacturing

    • J-18808-Ljbffr

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