Lead Machine Learning Engineer, Ad Performance

Lead Machine Learning Engineer, Ad Performance

Join to apply for the Lead Machine Learning Engineer, Ad Performance role at Launch Potato.

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers. We turn audience attention into action through data, machine learning, and relentless optimization.

YOUR ROLE

In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building the ML software and infrastructure that drives ad performance and user engagement at scale.

MUST HAVE

• 7+ years of software development and ML engineering, including 3+ years focused on advertising systems
• Proven experience optimizing ad performance using both mature models and emerging ML technologies
• Expertise in one or more ML areas : Recommendation Systems, Advertising Algorithms, NLP, or CV
• Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)
• Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS / GCP)
• Strong analytical problem‑solving skills with a proven track record of delivering measurable results
• Excellent communication, teamwork, and project management skills

OUTCOMES

COMPETENCIES

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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