[Solo Quedan 15h] Marketing Manager - Peru...

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are looking for a Marketing manager for Peru who shall be leading and executing the local Peru (and Bolivia) Marketing Plan. This includes global campaigns and local campaigns for the local user, plan activations and event participation in the country and engage with the community. Focus is to drive key metrics, through a full funnel approach, from acquisition to engagement and conversion.

Responsibilities :

• Drive and support the local Marketing Plan which includes also creating adaptation and localizations, the evaluation, implementation, and reporting;
• The candidate is responsible for coordinating and refining all aspects of Peru’s marketing campaigns, such as growth mechanics, engagement activities and brand;
• Drive brand, comms and product campaigns;
• Create campaigns through the eye of the local consumer and consider Social Media, in collaboration with Paid, SEO and Engagement aspects to it;
• Act as the bridge between user-acquisition campaigns and brand marketing. Champion brand and user-focused narrative in all areas to drive user growth and adoption;
• Drive new campaign ideas to increase conversion and product adoption;
• Maintain a campaigns calendarization, planning and clear campaign reporting, including local and global campaigns;
• Copywriting and proof‑reading campaign related communications;
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data‑driven recommendations in order to improve future performance;
• Innovate and implement test‑and‑learn strategies along with delivering results;
• Support paid acquisition campaigns, referral campaigns and co‑marketing campaigns;
• Drive local events, community meet up and educational efforts on the ground; Responsible for organization, execution and communication in social channels.

Requirements :

Why Binance

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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