Head of Growth (User Acquisition)

Overview

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Head of Growth (User Acquisition) to join one of our clients 's teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Responsibilities

• Campaign Ownership and Scaling : Take full ownership of paid media campaigns across direct-buy and programmatic networks, with potential to expand scope across new channels.
• Build scalable acquisition funnels with aggressive growth targets in mind — from media plan to execution and iteration.
• Run high-velocity testing loops (creatives, audiences, placements) to optimize CAC and LTV.
• Performance Analysis and Strategy : Monitor performance daily using tools like Voluum, GA4, and internal dashboards; drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior; build and maintain internal reporting frameworks that guide strategic shifts and tactical moves.
• Creative & Funnel Optimization : Own the creative briefing process : define hooks, formats, and angles based on performance patterns; collaborate with content and product teams to launch and iterate on high-converting landing pages; implement systems to reduce creative fatigue and increase speed of testing.
• Partnership Management & Media Strategy : Build strong relationships with traffic sources and negotiate premium placements and custom deals; explore new acquisition opportunities and build internal evaluation criteria; stay ahead of ecosystem changes and adapt strategy accordingly.
• Automation, Scaling Systems & Team Building : Identify opportunities to streamline acquisition processes through automation and internal tools; create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently; hire and manage a team of performance marketers once traction and ROI are proven.

Challenges You’ll Tackle

Requirements

Soft Skills

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