Marketing Lead, Brand & Content

Join to apply for the Marketing Lead, Brand & Content role at GOAT Digital

Join to apply for the Marketing Lead, Brand & Content role at GOAT Digital

This range is provided by GOAT Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

30,000.00 / yr - $42,000.00 / yr

Location : Fully-Remote LATAM

About Us

GOAT builds and runs the backend of great brands and agencies — spanning brand, digital, marketing, and operational strategy across 4 continents and 7 countries.

We embed into agencies to launch, scale, and stabilize their backend — from identity and positioning to web, tech, performance, and retention. We take over when delivery breaks. We acquire when alignment is too valuable to ignore.

We also operate a portfolio of specialized agencies with their own direct-to-client presence. For these, we speak directly to founders and marketing leads — shaping perception, showcasing work, and driving demand.

We’re hiring a marketing lead to own both lanes. This is a dual mission :

• Grow GOAT’s reputation and pipeline across agency partners, acquisition targets, and global brands.
• Market our owned agencies directly to clients — with clarity, depth, and relevance.

You’ll architect the system that markets our system — and craft stories that convert before we ever enter the room.

The Role

What We Are Seeking

We’re not looking for someone to manage a calendar.

We’re looking for someone to build a content engine with leverage at its core.

GOAT is stepping into a sharper identity and global posture — and we need a senior content and brand strategist to bring that system to life. Someone who’s either done it before, or knows they could’ve — if they hadn’t been limited by red tape, lack of trust, or weak infrastructure.

You’ll work directly with the founder, a 20-year industry veteran, to craft and execute a content-led growth strategy. This means setting the vision, owning the system, and collaborating across teams to turn thinking into scalable assets.

We Don’t Do One-offs. We Do Layered Leverage

You won’t be handed a list of posts. You’ll be building the machine that defines what we say, how we say it, and where it lands.

If you’ve been waiting to do this right — this is your shot.

Our Values

Key Responsibilities

Ideal Profile

Qualifications

What's on Offer?

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Advertising Services

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