Senior Brand Manager

Our entertainment client is hiring a Senior Brand Manager for multiple categories and will be responsible for developing, implementing, and advancing the strategy, experience, voice, campaigns, and capabilities of our multiple brands. This will include overseeing the development and implementation of brand positioning and plans (product, marketing, advertising, creative, social media, and business plans) to enhance our brands’ presence and awareness while contributing to our overall business goals. This role will report to the Brand Director.

Duties and Responsibilities :

• Lead and manage key Brand team members, fostering a collaborative and creative work environment
• Develop and present brand program updates and reports
• Assist with the development of long-term and short-term brand strategies to support business objectives and goals, ensuring key stakeholder buy-in, including :
• Internal Teams
• Publishing
• Entertainment
• Strategic Partners
• Work with Finance, Sales and the President / CEO to develop and manage brand level P&L’s
• Develop and manage the budget for brand-related initiatives and allocate resources effectively to maximize the impact of brand strategies
• Collaborate with Internal departments, including Licensing, Publishing, Digital, Legal, Entertainment and Finance to ensure brand consistency across all channels and touchpoints
• Oversee market research to understand industry trends, consumer preferences, and the competitive landscape. Use this insight to identify opportunities for our brands
• Utilize data and analytics to measure the effectiveness of brand strategies and make data-driven decisions
• Oversee the development and execution of marketing, advertising, social, and PR plans
• Lead efforts to align with outside strategic promotional partners to enhance and increase brand awareness

Experience & Skills :

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Entertainment Providers and Book and Periodical Publishing

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